The Modi effect : inside Narendra Modi's campaign to transform India
Price, Lance2016
Book
How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16th, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign that was a master-class in modern electioneering. This book lifts the lid on a while new box of tricks, where message-management and IT wizardry combined to create an election-winning machine of fascinating power.
Main title:
Author:
Price, Lance, author
Imprint:
London : Hodder, 2016.
Collation:
354 pages, 16 unnumbered pages of plates : illustrations (black and white, and colour) ; 20 cm
Notes:
Originally published: London: Hodder & Stoughton, 2015.
ISBN:
9781473610910 (pbk)
Dewey class:
954.0532092
Language:
English
Subject:
BRN:
1766317