Events management
Bowdin, G. A. J.2011
Book
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Main title:
Events management / Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell.
Author:
Bowdin, G. A. J., authorAllen, Johnny, authorO'Toole, William, 1951-, authorHarris, Robert, 1956 September 30-, authorMcDonnell, Ian, author
Work:
Edition:
Third edition.
Imprint:
Amsterdam : Butterworth-Heinemann, 2011.
Collation:
xxxiv, 739 pages : illustrations (black and white) ; 24 cm.
Series title:
Notes:
Previous ed.: 2006.Previous edition: 2006.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781856178181 (pbk)
Dewey class:
394.2068
Language:
English
Index terms:
Events : Events industry : Event tourism : Planning : Sustainable development : Project management : Finance : Human resources : Promoting events : Sponsorship : Staging events : Logistics : Case studies : Sport : Culture : Arts.
BRN:
252210