Crisis communication strategies : prepare, respond and recover effectively in unpredictable and urgent situations
Coleman, Amanda2023
Book
Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. This is a handbook for laying the groundwork before a crisis hits, meaning that when the inevitable day comes, the company already has policies and procedures in place to leap into meaningful action without delay. It is unique in the way it equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Moving chronologically, the book opens by looking at the skills, policies and procedures that should be set up in advance, during times of normal business operations. It then moves on to look at how those procedures can be activated when a crisis occurs and during the immediate response.
Main title:
Author:
Coleman, Amanda, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2023.
Collation:
xvi, 230 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: 2020.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781398609419 (pbk)
Dewey class:
658.45
Language:
English
Subject:
BRN:
3386019