How to write a marketing plan
Westwood, John, 1947-2000
Book
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
Main title:
How to write a marketing plan / John Westwood.
Edition:
2nd ed.
Imprint:
London : Kogan Page, 2000.
Collation:
iv, 122p. : ill., map ; 22 cm.
Series title:
Notes:
Previous ed.: 1996.At head of t.p.: The Sunday Times.At head of title: The Sunday Times.
ISBN:
9780749432546 (pbk)
Dewey class:
808.066658658.802We
Language:
English
Index terms:
Marketing;Marketing plans;Business;Business planning;Business plans;Sales managementBUSINESS AND MANAGEMENT;MARKETING
BRN:
383784