Great Businesses – Born to Sell [electronic resource] : Ray Kroc, McDonald's; Howard Schultz, Starbucks; Michael Dell, Dell; Bernie Ecclestone, Formula One; Gerry Harvey, Harvey Norman; Barb de Corti, Enjo; and Mary Kay Ash, Mary Kay Cosmetics
Holland, Angus2011
eAudioBook
This informative business series is taken from the fully revised and updated edition of 100 Great Businesses and the Minds Behind Them. Each instalment provides an up-to-the-minute look at a diverse collection of people, their businesses and how they make their enterprises work. From risk-loving entrepreneurs Richard Branson and the boys at Google to self-starters like IKEA's Ingvar Kamprad; from one-person brands like Oprah to billionaire investment oracle Warren Buffett, this series delves into the hearts, minds and business plans of some of the world's most successful businesspeople.Profiles include creative geniuses such as food guru Jamie Oliver, vacuum-cleaner mogul James Dyson and accidental ice-cream entrepreneurs Ben & Jerry. This is an accessible collection of stories from Australia and around the world that offers inspiration, ideas and lessons on the principles of successful businesses.The Great Businesses and the Minds Behind Them series looks at what makes entrepreneurs tick, what drives them, and highlights the pivotal moments in the lives of their businesses. It is a series filled with lasting lessons on the art of making your business a success.Born to Sell includes stories on Ray Kroc, McDonald's; Howard Schultz, Starbucks; Michael Dell, Dell; Bernie Ecclestone, Formula One; Gerry Harvey, Harvey Norman; Barb de Corti, Enjo; and Mary Kay Ash, Mary Kay Cosmetics.
Author:
Imprint:
[Place of publication not identified] : Bolinda audio, 2011
Collation:
1 online resource (1 audio file)
Series:
Great businesses and the minds behind them ; 10
ISBN:
9781742673332
Language:
English
Subject:
BRN:
4015998