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Business to Brand [electronic resource] : Moving from Transaction to Transformation

Killackey, Fiona2024

eAudioBook

Summary

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with. Broken down into steps on product development to positioning, visual identity to values, team building to tone of voice, Fiona sets out the framework you can apply to your own business in a fun, engaging and visual way. Incorporating case studies with globally respected creative brands, as well as practical templates and tactics, this audiobook will help you not only transition from business to brand but also enjoy the journey.