Successful marketing plans in a week
Jay, Ros2012
Book
To be successful, a business needs objectives and direction. Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan. She covers the drawing up of this plan from product appraisal to marketing strategies.
Main title:
Author:
Edition:
[New] ed. / Ros Jay and John Sealey.
Imprint:
London : Teach Yourself, 2012.
Collation:
128 p. : ill.
Notes:
Previous ed.: published as Marketing plans in a week by Ros Jay. London: Hodder & Stoughton, 2003.
ISBN:
9781444159400 (pbk)
Dewey class:
658.802
Language:
English
Added title:
Subject:
BRN:
773583