Advertising : technology, people, process
Petley, Julian2002
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Every day we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at how and why such advertisements are made and at the people invloved in making them.
Main title:
Advertising : technology, people, process / Julian Petley.
Author:
Imprint:
London : Hodder Wayland, 2002.
Collation:
64 p. : col. ill., facsims. (chiefly col.), col. port. ; 25 cm.
Series title:
Notes:
Includes bibliographical references (p. 63) and index.
ISBN:
9780750240505 (hbk)
Dewey class:
659.1371.4
Language:
English
Subject:
BRN:
943645
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